Can the science of exercise and the brain help you build a smarter sales story?
The Challenge:
For years, fitness facilities have repeated a marketing message focused primarily on helping consumers lose weight and get in shape.
The Solution:
To engage with members in a smarter way, focus instead on the additional brain-building, mood-boosting, stress-reducing benefits of exercise.
Summary:
To engage with prospective members in a smarter way, and to differentiate yourself from the competition, focus on the additional brain-building, mood-boosting, stress-reducing benefits of exercise. By sharing these benefits of exercise, and the benefits unique to group fitness, your facility can build better participation.
Topics in the White Paper:
• A Smarter Way to Sell
• Ten Amazing Things About Your Brain and Exercise
• BUILD A BETTER BRAIN Campaign Resources
Read Time:
6 minutes
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