Does your group fitness room encourage participation? Or chase people away?
The Challenge:
The design of your group fitness room can affect the member experience positively or negatively. Many group fitness rooms resemble old-school aerobics rooms and keep some members from ever giving group fitness a try.
The Solution:
Design a great space to maximize participation and avoid the common pitfalls that keep people away. Follow our Group Fitness Room Design Top 10 to update your space and upgrade your member experience.
Summary:
Delivering a great member experience is critical to attracting more people to your facility and improving member retention. The design of your group fitness room can affect the member experience positively or negatively. The layout of the space, the sound system, the lighting, the look and feel – all leave an impression on your members and prospects. We’ll highlight our best practices for designing a great space, and discuss some of the pitfalls that may be keeping people out of your group fitness room.
Topics in the White Paper:
• How to design a group fitness space
• The MOSSA “Room Design Top Ten”
• NEW marketing campaign resources
• Social media marketing strategies
Read Time:
6 minutes
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