Smarter Selling
The Brain Building Benefits of Exercise Summary: To engage with prospective members in a smarter way, and to differentiate yourself from the competition, focus on the additional brain-building, mood-boosting, stress-reducing benefits of exercise. By sharing these...
Reaching the 80%
Think and Act Differently to Get More People Moving Summary: Tony Robbins has famously said, “If you do what you’ve always done, you will get what you have always gotten.” Well, nearly 80% of the population does not get the recommended amount of exercise nor are they...
Member Onboarding Strategies
GET STRONG Campaign Summary: Helping new members navigate the programs and offerings at your Y is important to their success. Defining a clear path to get them started can increase their likelihood of adopting a regular exercise routine and can create a powerful first...
Creating Memorable Moments
The Power of Initial and Quarterly Launches Summary: The launch of a new program creates energy with your team and excitement with your members, and it lets your community know that you are investing in the latest innovations in exercise. The launch of the new...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?