Webcast – The Power of a Nudge
SUMMARY: You have the opportunity to direct new members toward the most successful and lasting path. With some thoughtfulness and intention, your team can design a pathway to ‘nudge’ new members towards the experience that will increase their chance for long term...Webcast – What’s Your Group Fitness Strategy?
SUMMARY: Running a group fitness program requires a strategy. But you don’t have to create it from scratch. After decades in the industry, we’ve discovered that a few strategic moves – a short list of programming and marketing musts – are essential to...Webcast – Join the Movement
Summary: Join the Movement is our recruitment initiative, created to help you start the conversation and build a steady flow of recruits, trainees, and new instructors. And Join the Movement is a two-way street; we’ll help you identify and draw in curious and...
Webcast – Selling Social
Summary: People can exercise anywhere. If exercise is just about looking after our physical selves, we can do it at home, outside, at the cheap competitor’s place… wherever! But physical fitness is only a portion of our overall health and wellness. When we move...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?