New Member Onboarding: Over-Welcoming or Overwhelming?
Imagine you walk into a clothing store. You are greeted “Hi. Welcome in. Is there anything we can help you find?” Your reflex response: “No, just looking, thanks.” But what if, when you walk in, instead of simply being greeted, you are invited (required, actually) to...
Team vs. Technology and the Future of Fitness
I was in the crowd for the recent initial review of our MMA-style group fitness workout, Group Fight. There was a buzz in the room with team members chatting and preparing for the workout. The instructor Mike, part of our program development team, was walking around,...
Setting Goals for Group Fitness
It’s time to finalize – and put into action – your goals for the new year, things like plans for upgrades, budgets, and benchmarks. I assume you have metrics and 2024 goals for your sales team and your personal training department. And, if you have a savvy...
Does Exercise Have to be Boring and Bitter?
Have you ever wondered, “why is working out is so boring, and well … bluh?” If you have, maybe it’s not your fault. Maybe you’ve been trying exercises that are in fact, so boring. Maybe you need a re-engineered version of exercise that...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?