by Jeffrey Pinkerton | Sep 29, 2022 | Blog
“I’m just asking for a friend,” said the woman sitting next to me on a recent flight back to Atlanta. “How does someone get started with exercise?” Like many fitness professionals, I have been asked this question a gazillion times. My response is a mix of science, but...
by Jeffrey Pinkerton | Sep 29, 2022 | Hidden Videos
Summary: The I NEED Campaign features an eye-catching image with emotive and empowering text – designed to capture the attention of your members and inspire them to move! In addition, the campaign compliments the Winter 2017 Y-USA “For More”...
by Jeffrey Pinkerton | Sep 29, 2022 | Hidden Videos
Summary: You could fill a stadium with all the research, thought leadership, inspiring quotes, and even harsh truths that tell us that employees will make or break our organizations. We agree. Not just people, but the right people, are your unique selling point,...
by Jeffrey Pinkerton | Aug 4, 2022 | Blog
I have been teaching since we recorded music from records (some of you may need to Google that) onto cassette tapes (and that too). I have been teaching since thong leotards and flesh-colored tights were a thing (maybe don’t Google that). And I’ve been teaching since...
More than Muscles: Benefits of Strength Training
New Member Onboarding: Over-Welcoming or Overwhelming?
Team vs. Technology and the Future of Fitness
Setting Goals for Group Fitness
Does Exercise Have to be Boring and Bitter?