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Webcast – Join the Movement

Summary: Join the Movement is our recruitment initiative, created to help you start the conversation and build a steady flow of recruits, trainees, and new instructors. And Join the Movement is a two-way street; we’ll help you identify and draw in curious and...
It’s About Time: 10-Minute Workouts

It’s About Time: 10-Minute Workouts

I can’t make time to exercise. I don’t have time to exercise. I don’t understand where people find time to exercise. We hear it all the time. (And, yes, we’ve even said it.) Yet, down we go, making time to dive into the rabbit hole of cute puppy videos, or...
The Power of Social Motion

The Power of Social Motion

Sell and Celebrate the Power of Together SUMMARY: People can exercise anywhere. If exercise is just about looking after our physical selves, we can do it at home, outside, at the cheap competitor’s place… wherever! But physical fitness is only a portion of our...
Can People Love Exercise?

Can People Love Exercise?

Can people really love exercise? SUMMARY: Most people don’t love working out… yet. The “before” feels daunting, the “during” can be uncomfortable… but with the right recipe, they’ll love the results, the community, and the “after.” We need to get them...