YMCA Marketing Webcast featuring the STRENGTH IN NUMBERS Campaign

Summary: Group Exercise is an essential offering at YMCA’s across the nation. Through this service, Y’s can revitalize membership to increase reach and participation, enrich engagement, and improve retention. Members working out in groups have proven to be one of the most effective ways to build loyal members who are engaged and connected. The STRENGTH IN NUMBERS Campaign highlights the camaraderie and community found in the YMCA Group Exercise Programs.

Topics include:

• Strength In Numbers Campaign Resources
• New Member On-Boarding Strategies
• Strengthening Your Message in Health and Wellness and “Selling” Community
• Resources to Build Your Online Engagement

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