YMCA Marketing Webcast featuring the
MESSAGE MATTERS Campaign

Your YMCA invests time and resources in promoting your facility to help people in your community reach their health and wellness goals. But are you utilizing an inviting message that gets people in the front door so they can join the Y? Or is it an intimidating message that sounds just like the gym down the street? Learn how “single-program marketing” can increase the return on every dollar your Y invests. Find out how to use all of the resources on YMCA Management eSource to increase group exercise participation, grow membership, and get more people moving at your Y!

Topics include:

• Marketing “rules of the road” for group exercise
• How to implement a single-program marketing strategy
• Ready-made resources to improve your website
• Social media shortcuts to increase your online presence

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