YMCA Webcast featuring
Connection & Community

A prospective member needs to know your value proposition. In exchange for a monthly membership fee, what will you provide in return? With access to a range of options from big-box clubs, to low-price penny-gyms, from single-service boutiques, to on-demand video workouts, consumers’ choices are vast and often overwhelming. To set yourself apart from all of the options, you need to proactively sell the benefits of working out in group fitness. By proactively channeling members into group fitness, you can deliver a better member experience, build a stronger social network, keep members motivated longer, and help them get better results.

Topics include:

• The 3 must-haves for creating an engaging member experience
• Flipping the script on your membership conversation
• Strategies to make selling a team effort

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