Creating Meaningful Messaging and Transformational Testimonials
SUMMARY:
In order to capture the attention of your members and prospective members, your marketing message needs to be simple, and it needs to be customer-focused.
On this webcast, we discuss how to best position and differentiate yourself by creating attention-grabbing, problem-solving marketing language and transformational testimonials. We’ll also review the new marketing resources from the WHAT’S YOUR WHY? Campaign and give your team a formula for utilizing the resources to refocus your message and re-energize your membership.
TOPICS INCLUDE:
- Redefining the Hero of Your Marketing (hint: the Customer is the Hero)
- Becoming the Guide to Help the Hero Win the Day
- A Step-by-Step Formula for Capturing Transformation Testimonials
- Resources from the WHAT’S YOUR WHY? Campaign
TIME:
35 minutes
Request the recording of the webcast using the form below.
