The SO YOU CAN Campaign
Summary:
In the health and fitness industry, selling lifestyle benefits means showing potential members how exercise enriches their overall quality of life. A desire to “get in shape” that starts at your Y can and should evolve into a lifelong, more active life outside of your four walls. If your team can promote fitness for the sake of lifestyle benefits, you’ll sell long-term loyalty to your Y.
The SO YOU CAN Campaign taps into consumer desire with vivid representations of real people living fuller, more active lives. Discover actionable strategies for marketing lifestyle benefits of group fitness to increase guest traffic, boost membership, and keep members longer. Inspire more people to get moving at your fitness facility with the SO YOU CAN campaign and its lifestyle-focused resources.
Topics in the White Paper:
• Benefits Beyond a Fitness Facility
• Advertising: Do This, Not That
• Recruiting Lifestyle Members
Read Time:
6 minutes
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