WHAT’S NEW IN YOUR GROUP FITNESS?
THE CHALLENGE:
As consumers we are all attracted to new and novel things – and from companies and brands we trust, we expect upgrades and updates on a regular basis.
THE SOLUTION:
MOSSA’s quarterly release system ensures that your members receive updated workouts each quarter. But new programming is just one component of adding “new” to your group fitness schedule. Launching new programs (additional MOSSA programs), new people (instructors) and new promotions (marketing) can help rebuild your team and reenergize your membership.
SUMMARY:
Imagine if Apple released the iPhone…once. If Nike stopped innovating after the 1983 Pegasus. If you launched group fitness a while back…and haven’t offered an update or upgrade since.
Brands don’t become great by putting out a good product once…then coasting. No, they keep people loyal and excited by renewing, refreshing, and evolving, while staying true to the original.
Group fitness has the potential to be the refresh, the revive, the NEW you need at your facility, quarter after quarter. But only if you regularly infuse your group fitness with new workouts, new programs, and new instructors.
If not, well, like an iPhone 1, you’re probably disappointed with its performance. It’s time for an update and MOSSA programs have the new, novel, and next built in.
TOPICS IN THE WHITE PAPER:
- Learn why new, next, and novel sell
- Revisit the power of quarterly launches
- Discover what a new program can do for your group fitness
- Find the new MOSSA program that fits!
- Preview the GET TO CLASS Campaign
READ TIME:
5 minutes
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