SUMMARY:
Is your marketing message vague? Is your menu of services and programs hard to navigate?
Selling “fitness” can be difficult, even more so when your marketing message is too vague or too generic.
Marketing messages that advertise ‘state of the art machines’ and ‘great group fitness classes’ are uninformative and uninspiring – it’s not enough information for someone to decide if they’d be interested in participating in your facility’s version of fitness.
In this webcast, we’ll discuss how to leverage your MOSSA programs to market your menu in a more informative and inspiring way. We’ll review two important channels – your website and email marketing. We’ll highlight the benefits of single-message marketing, program-specific landing pages, and emails that sell the experience.
TOPICS:
Topics Include:
– Preparing your website (and your menu of services)
– Creating program-specific pages to build interest
– Marketing to ‘machine members’
– Ideas for email marketing design and CTAs