Summary:
Group fitness is something you have to feel to believe. It’s not just a workout; it’s a connected, music-driven, accountability-packed, endorphin-pumping, community experience. It’s likely home to your most loyal members, who deeply believe in it and, most importantly, feel the need to return again and again. But new people don’t believe that…yet. So how do you get new members, prospects, and even machine members to feel it? You’ll need to deliver a hands-on try, before they buy.
Topics Include:
- The importance of actively (versus passively) introducing group fitness
- Adult learning styles and tendencies
- How to deliver an impactful Program Intro
- How to build a People/Program Intro for Social Stories
- New FEEL IT TO BELIEVE IT Campaign resources