Summary:
Group fitness is something you have to feel to believe. It’s not just a workout; it’s a connected, music-driven, accountability-packed, endorphin-pumping, community experience. It’s likely home to your most loyal members, who deeply believe in it and, most importantly, feel the need to return again and again.
But new people don’t believe that…yet. So how do you get new members, prospects, and even machine members to feel it? You’ll need to deliver a hands-on try, before they buy.
Program Intros are your opportunity to give every prospect and member a hands-on, true feel for the group exercise experience, equipment, and space. A five, 15-, or 30-minute demo will reduce the barrier to entry, give them time and space to ask questions, and ease the way for a future group fitness fan and, we believe, a long-term member.
Topics Include:
- The importance of actively (versus passively) introducing group fitness
- Adult learning styles and tendencies
- How to deliver an impactful Program Intro
- How to build People-Program Intros for social stories