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Do you Have Exerciser Imposter Syndrome?

Do you Have Exerciser Imposter Syndrome?

by | Oct 26, 2023 | Blog

I’m not fit enough for the gym. I’ve never been good at exercise. I am too uncoordinated and unathletic. Have you ever said it? If so, you may be experiencing what I call exerciser imposter syndrome. It’s that feeling of doubting your abilities to even begin,...
Less Is More: Single-Message Marketing

Less Is More: Single-Message Marketing

by | Oct 3, 2023 | White Papers

WHAT IS YOUR MARKETING MESSAGE? THE CHALLENGE: Many health clubs use a marketing message that is too generic. They advertise everytihng under their roof – most of it obvious and informational, instead of motivating and inspirational. THE SOLUTION: Utilize...
The Perfect Pickleball Workout

The Perfect Pickleball Workout

by | Sep 20, 2023 | Blog

Yes, I consider myself a Pickleball fanatic. I’ll spare you my opinion on the playability of one ball type over the other, or my indifferences on the current updates to our rating system. Instead, I want to talk about what it takes to play Pickleball, what I’ll...
Myths About Pre-Choreographed Group Fitness

Myths About Pre-Choreographed Group Fitness

by | Sep 7, 2023 | Blog

Freestyle versus pre-choreographed group fitness. It’s a debate as old as group fitness itself, or at least as old as the leg warmers, thong leotards, and cassette tapes we sported when I started teaching “aerobics” in the 1980s. Early in my career, freestyle – where...
It’s Movement Snack Time

It’s Movement Snack Time

by | Aug 16, 2023 | Blog

Snacks rank high on my list of daily priorities. Sometimes I know I won’t have time for a sit-down mid-day meal. Or maybe I’m ping ponging from place to place. Whatever the case, without snacks throughout the day, without the fuel I need – an apple, some almonds, a...