Let’s Plan for 2025
Renew your sales, space, social & more.

It’s time to prepare for 2025, yes, long before the 2024 holidays hit!

Because, as soon as the holiday shopping is over, people will be shopping you and your competition. And we’re not just talking about prospects out looking; even your current “machine members” will likely be comparing options!

Have you given people a reason to choose you?

Just as the new year is a fresh opportunity for members, it’s also a chance for you to (re)evaluate. Have you elevated the member experience lately? If not, we want tohelp your team prepare for 2025!

Planning and preparing checklist:

• Prepare your instructor team
• Prepare your website
• Prepare (update) your group fitness room
• Prepare your sales team
• Pivot your social media strategy

Start with this link,anaction item-packedwhite paper, just a 5-10 minute read. Then scroll for resources soyou can make sure your basics (people, places, and processes) are backand better than ever forthe new year!

Are Your Instructors Ready?
Raise the bar ahead of 2025.

Your instructor team works hard every quarter to learn new programming and prepare to deliver new workouts, and the new year is the perfect time to review more than just music and moves!

Here are a few ways to take your instructors from good to great and to make lasting impressions on your members and guests:

Host team practices prior toeach quarterly launch. Assign tracks ahead of timeand pay instructors. Practices make amazing team meetings too!

Offer team teaching forevery launch, every quarter. Up the energy, attract more people, and aid instructor learning!

Assess your instructors! Use the ANNUAL ASSESSMENT for evaluations. This form is available for each MOSSA program and it covers MOSSA’s Six Teaching Essentials — all necessary to pack the room, deliver a great experience, help people feel as successful as possible as soon as possible, and get more people moving!

Encourage personal video review (PVR) and self-assessment, something we’re spotlighting in November. No stress, no sharing, just instructors filming themselves and reviewing to improve!

Is Your Website Ready?
Make a better first impression.

What is your facility’s first impression? The parking lot? The entrance and the team at the front desk? Probably not. The first impression people have of your facility is likely your website.

It is the menu of services. And it needs to be more than your group fitness schedule.

Here’s a simple upgrade: add individual program pages for each of your MOSSA programs, like aGroupPower page.

With that, instead of drivingtraffic to a boring group fitness schedule, you drive people to learn more about the experience that will connect them to your facility. Additionally, program pages are an ideal solution foremail marketing calls to action, links on social media posts, clicks to landing pages for social ads, and part of your bigger SEO strategy.

Check out our example below and look to us for resources on Management eSource for building program pages, like images, official descriptions,video trailers, and more.

Is Your Room Ready?
A great space matters!

Does your group fitness room need a refresh? The group fitness room is a huge part of the experience,and we believe that a few simple upgrades could make the room, well … cooler.

• Improving sound system – music and microphone
• Adding a stage – no room is too small
• Removingmirrors from the front of the room
• Adding lights and improving the aesthetics

This 5-minute read, Group Fitness Room Design, detailssmall upgrades to your group fitness room that will upgrade the experience for members and attract a broader audience.

If your room feels more like an “aerobics” room and not agroup fitness training room, download the white paper and begin your end-of-year project list!

Is Your Sales Team Ready?
Teach your team about Group Power.

Your membership team needs to be able to discussthe features and benefits of your group fitness workouts in order to make recommendations. This one-page resource is a great way to help your sales team better understand and communicate the benefits of Group Power.

Features and Benefits one-pagers (and other handouts, like Getting Started Sheets) for all MOSSA programs are available on Management eSource.

Is Your Social Media Ready?
Make a plan for everyoneto support social media.

Most of our customersaren’t quite likingour likes like they used to. Social media algorithms for business pages are sorting businesses out of people’s feeds, more all the time, meaning the strategy you had in ’23 and ’24won’t work for ’25.

But we have solutions: making instructors your influencers, content creators, and brand ambassadors, andmaking the most of your paid social ads.

Watch the webcast to learn how everyone on your team can support your social strategy — where everyone is an influencer and everyone is a content creator!