Pick a Tuesday, Pick a Topic
Improve your group fitness strategy by the New Year.

Joinus on Tuesdays this and every month for group fitness coaching sessions!Attend some or all and MOSSA’s expert coaches will set you on a path for excellence in a different category each week:

• Week 1 (Today, Dec. 3 at 2 p.m. ET): Instructor Recruitment
• Week 2 (Dec. 10): Social Media
• Week 3 (Dec. 17): Member Onboarding
• Week 4 (Re-starting in January): Marketing

Register now, learn more below, and we’ll get started together improvingand (re)energizing your group fitness program!

Today: Instructor Recruitment
How to build your instructor team… always.

Do you need more instructors? Okay, that’s a trick question,because we know the answer is yes. Even if you have a name on every class, you still need a pipeline of recruits, trainees, instructors, and mentors, because turnover is inevitable and diversity is essential!

But where do you begin? A45-minute workshopwhereyou’ll learn:

• How to identify new talent
• How to advertise
• How to inform without overwhelming
• How to purposefully persuade
• How to mentor new instructors
• And… how to keep it all organized

Dec. 10: Social Media
Has your plan evolved?

Not liking your likes? If you haven’t recently changed your social media approach, we know the answer is no. Social platforms’ algorithms have changed to show business pages to fewer and fewer followers, making “free advertising” a thing of the past.

Week 2 is all about social media solutions,whereyou’ll learn about:

• The disadvantage facing business pages
• How to make instructors your influencers
• When to invest in social ads
• Best practices and tools for creating content

Dec. 17: Member Onboarding
Connecting people to you and each other.

New members need clear direction to make them as successful as possible, as soon as possible.Your team’s ability (or inability) to introduce people to group fitness will have drastic impact on their success and that of your group fitness program.

We’ll review your currentmember onboarding processes and prepare your team to ask great questions, handle objections, and channel members into group fitness.

Member Onboardingtopics include:

• How to channel new members into group fitness
• Why Group Power is the best place to start
• How to have more convincing conversations
• Resources for pathway into group fitness
• How to handle and overcome objections

Next Month: Marketing
Get your message out and the people in.

Is your marketing message vague? Is your menu of programs hard to navigate? Or is it just… boring?

Marketing messages that advertise ‘state of the art machines’ and ‘great group fitness classes’ are uninformative and uninspiring. In this webcast, we’ll discuss email and website marketing and howto use single-message marketing, program-specific landing pages, and emails to sell the experience.

Marketing webcast topics include:

• Preparing your website (and your menu of services)
• Creating program-specific pages to build interest
• Marketing to ‘machine members’
• Ideas for email marketing design and CTAs