SUMMARY:
What’s new in group fitness at your YMCA?
New programs? New people? New promotions?
If you want to generate excitement, if you want to get more people in the door, if you want to build your membership, look to the world’s most sought after brands, like Apple and Nike, who capitalize on consumers’ need for new and “the next big thing” with novel products and updated favorites we can’t live without.
In this webcast we discuss strategies for building “new” into your group fitness department – through new quarterly launches, the addition of new programs, and the importance of new instructors.
TOPICS INCLUDE:
- The psychology behind selling (and buying) new and novel
- The power of initial and quarterly launches
- Finding the new MOSSA program that fits your facility
- YMCA program branding options now available
- Social media content ideas for your team