WHAT IS YOUR MARKETING MESSAGE?
THE CHALLENGE:
Many health clubs use a marketing message that is too generic. They advertise everytihng under their roof – most of it obvious and informational, instead of motivating and inspirational.
THE SOLUTION:
Utilize single-message marketing focused on the specific experiences your facility provides.
SUMMARY:
Single-message marketing – or what we might call single-program marketing – is an efficient, effective way to direct prospects to one place and get them to try – then buy into – your programs.
In this white paper, learn why single-message marketing works and how you can get the most for your paid marketing with social media ads that leave no guesswork and direct people to…well, exactly where you want them: an experience that helps them build connection, feel like part of a community, and get results – your group fitness spaces!
We’ll help with ad examples for social media and give you resources for creating landing pages that generate leads and convert prospects to get people in your door to try a specific workout, like Group Power or Group Ride.
TOPICS IN THE WHITE PAPER:
- Learn why single-message marketing works
- Discover what great ads “show” and “tell”
- Learn the importance of Program Pages and a clear call to action
- Target your ads to specific audiences
- Preview resources for the BOLD BRAND Campaign
READ TIME:
5 minutes
Fill out the form below to have the white paper emailed to you.