Raise the Bar: Innovation in Strength Training

Consumer demand for strength training has never been higher. Google search data can tell you that, but I’m sure you’ve noticed in your facility and in your conversations – your members and prospects are looking for strength training that fits and fulfills them, whether they’re brand new to it or long-time lifters.

Also higher than ever: their expectations. People don’t just want to move; they want results. They want something innovative and inspiring – not lifting alone and not moving just for the sake of muscles. They want to lift better, move better, and feel stronger in real life.

I’m proposing a solution to both, meeting people’s strength training needs and meeting them where they are, all while delivering innovation that they (and you!) want: Group Power, MOSSA’s fits-all strength training program that’s also the most innovative workout out there.

Group Power is a barbell-based group fitness workout at its core, and it offers so much more. It’s cutting-edge training styles, heavier lifting, functional 3D training, and the product of real-world testing. With every quarterly Group Power release, we raise the bar (pun intended) so instructors can deliver the most effective, motivating, and relevant workouts.

Not Older, But Better

Group Power isn’t new – we celebrated its 20^th year in ’25 – but while some programs age, Power evolves, reflecting where fitness is going. It’s not 20 years older; it’s 20 years better. It’s constantly refined, challenged, tested, and elevated so you can offer fresh and challenging workouts to new movers and loyalists alike. First-time lifters feel successful. Experienced members feel challenged. And everyone feels connected.

If you’re thinking, “But we’ve offered Power for years,” today, I’m asking you to revisit it. Grab a teammate and take a workout.

And if you don’t offer Group Power, or if what I’m describing doesn’t sound (or feel) like Group Power at your facility, let’s correct that… the sooner the better. Let us train your people and coach you on recruiting and reinspiring your instructor team, refreshing your schedule, refocusing your marketing message, and reinvesting in your room and equipment.

Two Needs, One Solution

As expectations for strength training continue to rise, you don’t need trendy new programs to reach niche audiences; you need smarter ones to reach all audiences, programs that rise with people’s expectations and keep people moving, seeing results, and sticking with you for decades.

Group Power delivers innovation and accessibility in a way few programs can. Let’s make sure, together, that you deliver the modern, motivating strength training workouts you and your members are seeking, so your group fitness onboarding, retention, and performance are their strongest ever in 2026.

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This new year, let us help you renew your programs and get more people excited about strength training…for life. Email me at terry@mossa.net to visit (or revisit) Group Power and to talk about making it the epicenter of group fitness at your facility.