Are Your Instructors Influencers?
THE CHALLENGE:
Most businesses aren’t getting the social media engagement they want.
THE SOLUTION:
Look to your staff – your instructors, in particular – to be your influencers and to get your message and brand in front of more people.
SUMMARY:
If the word “influencer” makes you think “celebrities” and “expensive,” let’s change the semantics. We’re talking about “ambassadors” and “content creators” and “advocates.” They’re trusted voices endorsing your facility and programs.
And their reach is loud. Have you been in public, outside of your facility, with a group fitness instructor? They. Know. Everyone! And with a few simple strategies, you can leverage their networks, which are – no offense – probably much larger than yours, to grow participation in their classes and build your membership.
TOPICS IN THE WHITE PAPER:
• Learn about the growing impact of social influencers
• Understand why your instructors make perfect influencers
• Discover ways, from good to great, to incentivize
• Resources for the BUILD Campaign
READ TIME:
5 minutes
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